Once you have identified exactly the right message for your ideal audience, all that’s left is to identify channels: face-to-face meetings, phone calls, email, your website, social media, etc.
Putting It All Together
For us the primary channel was the web, so we refreshed our website to focus on the “marketing, meet mattering” message, including revamping our case studies to focus attention on what it means to matter, and how we helped our clients be better understood by the people that they serve.
You can see examples of that work by visiting our case studies.
So whether you’re looking to reshape perception, get your message out, or hire the right people, we want to share with you the work we did at Cultivate to achieve those goals for ourselves. And we want to look at some of the things that we have learned along the way that will help you to build a brand that truly matters.