Brand strategy + design.
When your organization is growing the new products, services, initiatives, and companies are exciting, but it can be difficult to know how to talk about or share these changes. We use the following tools to hone in on the right message, helping you address the lack of awareness and reach the right people.
We’ve designed a structured workshop that digs in to build a comprehensive picture of your organization and a deep understanding of who you need to reach, what you need them to do, and how they will benefit. These findings inform your brand strategy, inspiring your team as well as ours.
A positioning and messaging strategy consists of three key components: an identity statement, a positioning idea, and a core message. These things work together to define your brand and provide both your team and ours with a consistent way to communicate about your brand.
Brand design communicates your identity, sets the tone, and is a dynamic way to lend credibility to your organization. Once your objectives have been defined, everything we design is driven out of the strategy, ensuring any design, photo, or video work is conveying what you do and what you’re about in an impactful, authentic way.
- Brand design / visual identity
- Logos and icons
- Print collateral
- Environmental signage
- Social media posts
- Annual reports
A thoughtful approach to design results in websites that engage your audience and inspire them to take action. It’s about more than looking good—we design websites that function well so your users can smoothly navigate the site to find what they’re looking for and take the actions you need them to take. Learn more about our website process here.
Your brand’s strategy and position is only effective if it’s communicated in the right way. This requires getting the word out to the right people via the right channels, using a campaign strategy.