IGC provides a comprehensive range of products, services, and tools for experienced independent jewelers who want to stand out and be competitive in a rapidly changing market.
IGC BRAND SERVICES
– Packaging Design
– Print Design
– Web Design & Development
– App Design & Development
– Video Production
– Digital Marketing
The 2006 release of the movie “Blood Diamond,” coupled with a financial recession, created a crisis for IGC’s “Southern African Diamonds” line of diamonds jewelry. With demand for diamonds waning and stigma growing, IGC realized they needed to target a new audience while promoting consumer confidence through open communication about their ethical sourcing practices.
Rebranded as Naledi Collection, IGC launched a line of stylish engagement and wedding rings through a captivating shopping experience powered by a mobile app that was targeted at millennials. The “Simply Beautiful” message spoke to the brand’s beautifully uncomplicated designs, ethical sourcing practices, and straightforward sales process.
THE ORIGINAL BRANDING
The Southern African Diamonds brand relied heavily on imagery that harkened back to 1930’s colonialism.
The new Naledi Collection brand is targeted at Millennials making bridal purchases, and focuses on high-fidelity jewelry photography paired with modern lifestyle images.
Website & Mobile Apps
Rich, engaging user experiences connect consumers with products and then directly to retailers.
In-store engagement tools, powered by an iPad app, provide a self-directed sales experience.