IGC provides a comprehensive range of products, services, and tools for experienced independent jewelers who want to stand out and be competitive in a rapidly changing market.
IGC BRAND SERVICES
– Packaging Design
– Print Design
– Web Design
– Web Development
– Mobile App Design
– Mobile App Development
– Video Production
– Digital Marketing
The 2006 release of the movie “Blood Diamond,” coupled with a financial recession, created a crisis for IGC Brand Service’s “Southern African Diamonds” line of loose diamonds. With demand for loose diamonds waning and stigma growing, IGC realized they needed to target a new audience while promoting consumer confidence through open communication about their ethical sourcing practices.
IGC designed the Naledi Collection, engagement and wedding rings targeted at millennials and released to retailers as part of a program that simplified the purchase process, lowered price points, and provided in-store support for retailers. The “Simply Beautiful” message was designed to speak to the brand’s beautifully uncomplicated designs, ethical sourcing practices, and straightforward sales process.
THE ORIGINAL BRANDING
The Southern African Diamonds brand was targeted at selling diamonds to an older audience, and relied heavily on imagery that harkened back to 1930’s colonialism.
The new Naledi Collection brand is targeted at Millennials making bridal purchases, and focuses on high-fidelity jewelry photography paired with modern lifestyle images.
Website & Mobile Apps
Rich, engaging user experiences connect consumers with products and then directly to retailers.
In-store engagement tools provide a self-directed sales experience ideal for tech-savvy consumers.