At the intersection of impactful creative and authentic alignment lies the key to an effective recruitment campaign for brands. It’s not just about filling roles, but connecting what potential candidates value with what a brand offers. For eight years, Cultivate has paired this philosophy with Ozinga, successfully attracting top-tier truck drivers, mechanics, quality control specialists, and dispatchers. This year, we took it a step further, harmonizing innovative creativity with a new angle on storytelling, connecting on a deeper level with our audience.
Putting you in the driver’s seat
With an audacious approach, we had our talented truck drivers wear cameras strapped to their heads, capturing every moment from their perspective. This means you get an authentic, unfiltered view of what it’s like to navigate life as a truck driver.
A Fresh Take on Storytelling
While creativity is a cornerstone of our approach, it’s the refreshed narrative that truly shines. Transitioning from a traditional third-person view, we’ve offered a firsthand experience, inviting candidates to step into the heart of Ozinga’s operations.
The Heartbeat: “What Drives You?”
Our central message, “What drives you?”, serves as a bridge between personal ambition and professional achievement. It doesn’t just highlight the benefits of joining Ozinga, it acknowledges the values and aspirations candidates bring to the fore.
Engaging through Creative Excellence
Our six meticulously crafted videos and photo ads are more than just content; they’re a testament to the power of innovative creative. Designed for optimal engagement and shareability on social platforms, these materials guide potential candidates, offering them a vision of purpose and belonging.
Leveraging Targeted Search
Beyond social media, precise Google search ads capture those actively in search of truck driving opportunities, leading them towards a promising future with Ozinga.
With over 1,000 leads and truck driver positions filled ahead of schedule, this campaign exemplifies our commitment to blending memorable creative with meaningful alignment. We believe in forging genuine connections between individuals and brands that share a vision.
Ready to harness the power of innovative creativity and authentic alignment in your recruitment strategy? Engage with Cultivate today.
