Communicating a mission and telling the story of why others should get involved
Highlighting the appeal and relevance of these beloved books by repositioning the brand
Reaching a new, younger audience through a program that also provided in-store support for retailers
For advertising and brand marketing agencies, based on client satisfaction and feedback, thought leadership, technological expertise, and past and current work experience.
Authentically conveying the brand’s experience and expertise in order to bring perception in line with reality
Determining foundational ideas for the brand and providing a messaging strategy that appeals to their audience
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