MTM Trailer MFG, LLC.
Clarify positioning, build awareness, drive growth
MTM is a leading manufacturer of high-performance semi-dump trailers, empowering owners and drivers to maximize productivity and efficiency. Known for quality and innovation, MTM designs trailers that help customers excel with every load.
To elevate its brand and expand market presence, MTM partnered with Cultivate to develop a cohesive brand strategy and digital platform for growth.
MTM needed to modernize its brand to align with its goals and stand out in a competitive market. Its outdated identity and underperforming website struggled to engage its audience or generate leads. To position itself as an industry leader, MTM required a cohesive rebrand and a stronger digital presence to drive growth and connect with customers.
Our Approach
Cultivate redefined MTM’s brand with a comprehensive strategy, crafting a clear vision, mission, and positioning to resonate with its audience. We developed a bold visual identity, including a modern logo, fresh colors, and custom graphics, and built a user-friendly, SEO-optimized website featuring new video and photography. To drive engagement, MTM used the content we developed to launch an ongoing lead generation campaign, leveraging the new assets to maximize impact.
The Results
The rebranding and digital overhaul delivered remarkable results, solidifying MTM’s position as an industry leader and driving measurable growth across multiple channels. The new website saw a 105% increase in overall sessions and a 109% rise in users, with new users up by 110%. Organic traffic surged by 60%, thanks to a significant boost in keyword performance—organic keywords increased by 83%, while those ranking on the first page skyrocketed by 205%.
Lead generation efforts exceeded expectations, with website leads increasing by an impressive 232%. Cultivate’s video content also played a vital role in the campaign’s success, generating 35,000 YouTube views within 90 days.
Cultivate’s rebrand for MTM transformed the company’s market presence and positioned it for sustained growth. By aligning strategy, visuals, and content with MTM’s mission, we not only elevated the brand but also delivered measurable results. MTM now enjoys an engaged audience, stronger brand recognition, and a powerful digital platform that drives business success.
