When Alcrete approached us, they were operating two precast concrete manufacturing facilities in Pell City, Alabama, and Jacksonville, North Carolina. Just one year later, they’ve expanded to five facilities, with no signs of slowing down. With such a desire for growth, Alcrete’s leadership wanted a brand story and visual identity that reflected their fast-paced evolution. We collaborated with them on brand strategy, visual identity design, and a new website to establish a solid brand platform.
This effort culminated in the launch of the “Built with purpose and pride” campaign. The campaign underscores Alcrete’s mission to create jobs, build strong relationships, and deliver precast solutions that enhance lives through reliable infrastructure—all while celebrating their pride in the work they do.
Since the campaign launched in September 2024, the results have been remarkable. The website has experienced a 916% increase in traffic, with 47,000 new users, and has generated numerous leads from both potential customers and potential employees eager to partner with Alcrete.
Alcrete’s continued growth and success are a true testament to their commitment to purpose-driven progress and high-quality infrastructure solutions.