Nothing quite like seeing your work all over Times Square.
On Wednesday, August 15th, Cultivate client Ascent Industries Co. celebrated the launch of their new name and fresh brand identity by ringing the closing bell at NASDAQ.
Cultivate has been working with Ascent (formerly Synalloy) since late 2021 to develop their brand strategy, core messaging, and visual brand identity that exemplify Ascent’s position as a leader in the industrial manufacturing sector. We crafted a brand awareness campaign showcasing their value-driven culture that is and will continue to be foundational to their work. As a vast company with two separate segments and multiple production sites across the United States, Ascent also needed a unifying rallying cry that would enable them to develop consistent company culture and practices.
Through months of external and internal research, strategic planning, and creative development the pillars of the Ascent brand platform were formed. Congratulations to the Ascent team on a successful launch–the best is yet to come!
About Ascent
“Ascent Industries Co. is a partnership of industrial manufacturing companies obsessively pursuing innovation and growth. We’re on a mission to build the most efficient industrial manufacturing companies in the world.
For over 75 years we’ve experienced growth across the tubular and specialty chemicals industries through continuous investment in our production processes and thoughtful acquisitions, enabling us to experience substantial growth over the past decade. Our rich history and breadth of expertise enables us to provide unique, customized solutions for our partners.
Operating formerly as Synalloy Corporation (previously Blackman Uhler Industries) since 1967, Ascent Industries Co. encompasses a portfolio of highly respected manufacturing businesses including Manufacturers Chemicals, DanChem, CRI Tolling, Bristol Tubular Products, Specialty Pipe & Tube, the stainless steel and galvanized pipe and tube operations of Marcegaglia USA, and American Stainless Tubing.”