We developed a brand strategy that included the tagline “Everyone deserves to be understood.” This worked hand in hand with the visual identity to communicate that Metaphrasis translators and interpreters speak and understand a wide range of languages from an array of cultures—a diversity reflected in our custom pattern, which draws influences from many vibrant textiles specific to cultures around the world. Our complete marketing and sales collateral system included brochures, business cards, and folders. We also developed social media graphics and ads. We equipped the team with an impactful narrative and identity unlike any other in the category.