Cultivate published in Forbes

What do you do when your agency’s work fails to move the needle? You learn from it.

That’s just what Mark Wierda, Cultivate president and co-founder, did when a video for an international jewelry client was a huge flop, despite all its pizzazz. He shares the importance of making work, not art, as well as three tips to follow if you too want to make great work for your clients.

Read the full article