After being in business for 90 years, you learn a thing or two about who you are as a company and where you want to take your brand. Ozinga’s product and service offerings have grown from their origins as a coal and coke yard to today’s robust concrete, bulk materials and logistics, and energy solutions, but one thing has remained the same: the company’s focus on people. Ozinga is steadfast in serving its customers, coworkers, and community, and reflecting this in its work has always been a top priority.

We sat down with Ozinga President Marty Ozinga IV to talk about how Cultivate has helped the brand honor its rich history and remain true to its values, while also conveying a spirit of innovation and drive. Our approach to brand has ensured Ozinga’s message has remained authentic throughout our 14-year partnership. It’s also been the driver behind truly effective work—something especially important in today’s climate, where success requires attracting and retaining the best talent.

Watch the video for a sampling of that, and get in touch if you’d like to learn how we can do the same for your company.