Metrasens, a pioneer in advanced detection technology, has always been driven by an unwavering commitment to safety. But they envisioned more – a brand that encapsulates both cutting-edge innovation and the ethos of creating spaces where people flourish without distractions or fears. And so it was a privilege when Metrasens chose Cultivate to partner with them in a journey to build the Metrasens brand.
In our partnership, the clarion call was crystallized: “Metrasens Clears the Way.” This sentiment became the cornerstone of our collaboration. Metrasens was passionate about blending their innovative prowess with a human-centric approach—about moving beyond simply being known as a product manufacturer to be recognized as the technology leader they are—and so the goal became to bring this vision to life.
The Strategy
Our starting point was comprehensive brand messaging. Crafting a narrative that embodied Metrasens’ aspiration was paramount. Through collaborative workshops, we distilled the essence of Metrasens’ mission into a cohesive message that resonated with their audience.
The Design
Our design team refreshed Metrasens’ visual identity. While staying grounded in the appreciated elements of the existing visual identity, we wanted this new aesthetic to mirror the forward momentum and human-centric nature of Metrasens. To capture the real-life impact of Metrasens’ offerings, we produced custom photography to showcase Metrasens solutions throughout all forms of brand expressions—online, social, print, and trade shows.
The Web Experience
Digital presence is pivotal. We planned, designed, and developed a brand-new website for Metrasens. Beyond aesthetics, the content management system of the website was tailored so that the Metrasens team could dynamically build upon their online presence with ease and creativity.
Visit metrasens.com
Telling the Story
Beyond visuals and digital, the tale of Metrasens deserved a cinematic touch. Our team conceptualized and produced a brand film, capturing the essence of Metrasens in motion.
"A massive shoutout to Cultivate Brands who worked tirelessly to sift through our ideas and bring exactly what we envisioned to life - cannot thank you enough!"
"A shoutout to our agency, Cultivate Brands, who understood our vision, supported us along the way, and pushed back when needed.”
We invite you to experience the new Metrasens journey here. If you’re inspired to redefine your brand, Cultivate is ready.