Now live: First Choice Logistics’ hiring video

We partnered with First Choice Logistics, a Cultivate client since 2017, to develop a hiring campaign that promotes company growth by targeting quality drivers.

Based on the premise that being a smaller, family-owned company allows FCL to take care of their employees, the video details the opportunity for truckers to build a better life and be appreciated for their efforts while being treated as much more than just a truck number. Our team built a new landing page that houses the video and “stories from the cab,” and we’re implementing Google Ads, social, and email to drive traffic.