We partnered with Roeda Signs, which has served Chicagoland and NW Indiana for over 60 years as a full-service sign company, to consolidate two online stores into one and introduce a cohesive look and feel for the brand. This merger included complete product reorganization, making the site more user friendly and creating a stronger SEO presence. Combining the two stores also means increased product inventory, resulting in an increase in overall traffic. We utilized this traffic from both stores to make search engines happy by achieving more domain authority for the brand. Along with the merging of the two stores into one, we were able to upgrade the version of the e-commerce platform the store uses, setting the client up for the future in terms of technology, security, and added features.