Graycor
Positioning as a leader in the industrial manufacturing sector
With a century of experience, Graycor is a proven leader in construction. They are committed to earning the trust of their clients and building partnerships that, like them, will stand the test of time. When Graycor approached Cultivate they had four different companies that laddered up to the Graycor parent brand. It was confusing in the marketplace and made for an even more confusing website experience.
We helped Graycor redefine their story–moving away from a multi-company approach to a ONE GRAYCOR approach. As part of the engagement, we sharpened their visual identity design with a fresh color palette, clean supporting graphics, and a consistent way to apply the visual elements. We built a new website, consolidating data from all four separate Graycor websites, to align with ONE GRAYCOR. With their story clarified in reorganizing the website, the user experience is much more accommodating with refreshed content and graphics.
Product Strategy & Planning
We began by collaborating with Blake to refine his concept, ensuring it aligned with the needs of trim carpenters while offering a seamless user experience. Our team worked closely with Blake to map out the key features, technical architecture, and user stories that would form the foundation of TrimList Pro.
Design & Development
Leveraging our expertise in mobile app development, we designed a user-friendly interface that simplified complex processes. The app includes features such as precision measurement automation, efficient cut workflows, and installation tracking—all tailored to the unique demands of trim carpentry. We also developed a new verbal and visual identity for TrimList Pro, positioning it as the go-to tool for finish carpentry professionals.
Branding & Launch
We helped Blake develop the TrimList Pro brand from the ground up, including the name, logo, and brand narrative. The launch was supported by a comprehensive marketing strategy, a polished web presence, and promotional videos to introduce the app to the target market.
Learn more and download the app at trimlistpro.com
The Results
TrimList Pro has been a game-changer for Blake’s business. The app has significantly streamlined workflow processes, reduced material waste, and improved overall project efficiency. The result is a tool that not only saves time and money but also enhances the quality of work produced by Blake’s team.
With TrimList Pro successfully deployed within his own business, Blake is now focused on transforming it into a SaaS product that can benefit the wider finish carpentry industry.
Cultivate took our vision and went above and beyond what we thought was possible. Their team was highly communicative, met every deadline, and delivered a product that has truly transformed our business. We’re thrilled with what they’ve delivered and look forward to continuing our work together.
Product Strategy & Planning
We began by collaborating with Blake to refine his concept, ensuring it aligned with the needs of trim carpenters while offering a seamless user experience. Our team worked closely with Blake to map out the key features, technical architecture, and user stories that would form the foundation of TrimList Pro.
Design & Development
Leveraging our expertise in mobile app development, we designed a user-friendly interface that simplified complex processes. The app includes features such as precision measurement automation, efficient cut workflows, and installation tracking—all tailored to the unique demands of trim carpentry. We also developed a new verbal and visual identity for TrimList Pro, positioning it as the go-to tool for finish carpentry professionals.
