J.K. Williams Distilling is a craft distillery born and based in Peoria, Illinois focused on producing exceptional spirits inspired by a family recipe that predates Prohibition.
Together with the J.K. Williams team, we developed a brand strategy that includes messaging and visual identity to prepare them to re-launch their whiskey brand and introduce their gin and vodka brands. Our work built a brand story around the “Born in Whiskey City” tagline by communicating J.K. William’s origins, and the visual identity nods to the brand’s history while still appealing to today’s contemporary consumer. We also built a packaging design concept flexible enough to span the full line of spirits, as well as future offerings. COVID-19 put the project on hold, but we’re looking forward to next steps soon.