Superior Construction
Positioning as a leader in the industrial manufacturing sector
Superior Construction is a family-owned and operated heavy civil contractor specializing in complex design-build projects for the infrastructure and transportation sectors. They build bridges, roadways, interchange systems, infrastructure upgrades, mass transit systems, and more.
Superior’s rebrand pushed us to design a Visual Identity that communicated both their innovative evolution and legacy. With over 85 years in the business, and four generations of the same family leading the company, they are known for collaboration, problem-solving, and commitment to the communities where they live and work.
"Our new logo is both classic and dynamic, maintaining the iconic "Superior red" but with a modern edge. It has a clear sense of strength, no-nonsense, no wavering quality to it, providing a clear confidence we aim to instill in each of our projects."
