First Choice Logistics, a bulk liquid transportation and logistics company, has retained Cultivate to lead their brand awareness and hiring efforts. But the goal isn’t to simply inform and recruit — in order to stand out among competitors’ promises of signing bonuses, our primary objective is to entertain. This year’s marketing efforts will include video, social media, and email outreach, all designed to get people smiling and talking. We’ll be continuing these efforts over the years to build brand equity and develop a steady flow of job applicants.
Staying top of mind and attracting the best talent requires shaking things up a bit.