M&J Asphalt Paving signs Cultivate for integrated brand campaign

As a successful asphalt paving, concrete construction, and snow and ice removal company, M&J has their business operations down. But after seeing the transformative power of a solid strategy through Ozinga’s Trade Up campaign, which we developed and deployed, they approached us for help developing a cohesive, ownable message that will then drive a full marketing campaign.

We recently finalized a brand strategy that shapes perception by communicating comprehensive service offerings, self-performance, and a proven track record.

This will serve as the backbone of their new campaign, with deliverables including a robust website, print collateral, email outreach, and social media efforts.